Showing posts with label activism. Show all posts
Showing posts with label activism. Show all posts

Saturday, March 15, 2008

NOI Summit Session 5 -- Bridging the Blogosphere Divides

3:28: There are clearly divides in the blogosphere, based on race, gender, sexuality.

3:38: Code words are being used in the body politic that have a history and that send race-based appeals in a negative way.

3:41: Links are currency and there isn't enough linking to blogs with different voices. On the national level, this has gone far enough that a separate afrosphere has been created.

3:50: There are a lot of basically separate spheres in the blogosphere that often have barriers as far as conversation, linking, etc.

4:00: There is a lot of discussion in the black community about being ignored by the Democratic Party and there is potential for serious danger to the party. This is just as true with other communities as well.

4:02: Some people assume or say that simply because someone is progressive that they "get it" on every issue. They don't always.

4:05: We have to reach out on both sides of these divides.

NOI Summit Session 3 -- Blogging As A Business

1:35: Julie Fanselow of RedStateRebels is leading this discussion, which is set up as a brainstorming sesson.


Working for a campaign or working for a candidate (as a blogger)

Working for a progressive nonprofit or creating one (as a blogger)

Have high enough traffic to bring in ad revenue

Sell audience access (e-mail lists/readers/etc.) to groups

1:40: A benefit for advertisers on blogs is that the audience that reads the blog is much higher-level.

1:41: Create a postcard of how people can make money at your site and send it out.

1:42: If you don't have a donate button on your blog, then you don't understand how it works.

1:43: In larger donor circles, it's difficult to raise money unless you are a non-profit (501c3).

1:45: Center for Independent Media offers "fellows" money for blogging in certain states (Florida isn't currently one of them).

1:47: Syndication model. People pay into a fund and can reproduce media on their own websites.

1:49: Media Matters has worked with specific bloggers with money to blog on media issues.

1:51: ChipIn is a widget that can be used to raise funds.

1:53: GoogleAds, Blogads and other well-known services.

1:55: Click To Blue is new progressive ad service.

2:06: If you do freelance work for various organizations, create a rate card and standards and the like.

2:12: Create a state Blog Hive.

NOI Summit Session 2 -- Building Coalitions and Moving an Agenda

11:25: This session is being led by Adam Green of MoveOn.org and Matt Stoller of OpenLeft.

Matt Stoller and Adam Green

11:27: We can shine the spotlight on places it hasn't been shined on before and creating media narratives that don't currently exist.

11:29: It isn't just about getting people angry about an issue or an injustice, it's about giving them the opportunity to do something about it. An example of a successful campaign based on blogs was the activism used to get the Fox-sponsored Democratic debate canceled.

11:32: Constant pressure, through regular blog posts, phone calls and other actions are the most effective way to hold people accountable and get them to do the right thing.

Adam Green

11:34: Solo activity, even by one organization, doesn't work very well. Building a coalition is necessary and planning together and in advance of the campaign is key.

11:35: One of the key strategies is to show decision-makers that they are disjointed from the base is the set of circumstances that is most likely to succeed.

11:36: Fights that you engage in should be realistic and have a chance of success. Often, this means pressuring your friends -- people who care what you think -- to do the right thing.

11:37: When you give people opportunities to do the right thing, they are more likely to do it, particularly the second time around. Consistent campaigns that approach the same people are likely to have a growing impact over time.

11:38: Politicians want to say certain things, but don't have the ability to do so. But if bloggers create the space where the topic becomes more acceptable, then politicians gain the opportunity to say it once someone else (us) has already said it.

Matt Stoller

11:42: You can also create a domino effect. After the first politician makes a public statement in support of your issue/agenda, then others can follow up and it can create momentum.

11:43: Creative use of video can be very inspiring and get a lot of action. Blogs can help shape the message. Organized groups such as MoveOn, DFA and others can provide the troops for phone calls, letters, e-mail's, etc.

11:44: Just working as a commentariat isn't as effective as working as part of a strategy that coordinates with others.

11:46: Can possibly work as an embedded blogger working inside a particular campaign. Since campaigns can't coordinate with interest groups or activist groups, a blogger covering the race closely can provide the information and messaging to the outside groups. If the blogger isn't an official member of the campaign, then they can pass information along without violating the laws.

12:07: To help control the message, bloggers should establish communication and connections with interest groups in advance of an issue coming up, so that an established link is already in place.